From Doing to Being: A New Way to Lead

3 min readNov 29, 2024

Rethinking Leadership in a Complex World

Last week, I had the privilege of leading a masterclass called Leading Through Complexity. I made a bold claim: that our age-old way of tackling problems — relying solely on logic and operating in “doing mode” — won’t get us through the complexity of today’s world.

Moving Beyond Logic: A New Approach to Complexity

When faced with multifaceted challenges, we can’t just lean on logic and data. In fact, we can’t solve complexity with logic alone.

The New Questions for Leaders: Who Are We Becoming?

The real questions leaders should be asking now are no longer “What do we do?” but rather “Where do we go?” and “Who do we become?”

Can AI Replace Human Insight?

This shift is even more crucial as AI becomes more integrated into our lives, promising to solve our problems. But will it? Can AI really replace the depth of human insight and intuition?

Tapping into Multidimensional Intelligence

To lead effectively through complexity, we must go beyond our collected knowledge, experiences, and the limitations of our rational mind. We need to access something far more profound — our multidimensional intelligence.

Real-World Examples: Leading with Inner Wisdom

✨ Imagine a leader navigating a high-stakes negotiation. If they rely solely on facts and figures, they might miss the subtle emotional currents in the room or the unspoken needs of their counterpart. But a leader who taps into their inner wisdom, who listens beyond the words, can find solutions that others might overlook.

✨ Or think of a leader making a strategic decision in uncertain times. Instead of getting stuck in analysis paralysis, they might pause, connect with their inner knowing, and suddenly see a path that feels aligned with a deeper vision — a direction that logic alone would never have revealed.

The Power of Beingness in Leadership

This is the wisdom our soul offers us when we open up to it. It’s about understanding that our personality and rational mind are tools, not drivers. When we allow our Beingness to take the leadership seat, we unlock infinite possibilities and creative solutions that can guide us through even the most daunting challenges.

Cultivating True Executive Presence

Our Beingness — our true executive presence — is what we need to cultivate, and it’s what we need to trust.

Discover the TruePower Leadership Accelerator

🧠💡 Are you ready to explore how to lead from this deeper place?

If you’re seeking to go beyond traditional leadership approaches and unlock the power of your inner leader, the TruePower Leadership Accelerator might be just what you need.

Find the Right Path for Your Growth

Whether you thrive in a group setting or prefer a personalized 1:1 coaching experience, the TruePower Leadership Accelerator program offers both paths to suit your needs. It’s designed to help you bring your Beingness into the leadership seat and create a lasting impact in your world.

💡🔥P.S. Check out this 9-minute podcast about the benefits and impact of the TruePower Leadership Accelerator HERE

About the Author

Rúna Bouius is a dynamic visionary and thought leader who empowers forward-thinking leaders and organizations to excel amidst the complexities of our rapidly evolving world.

Drawing upon her extensive experience as a CEO and serial entrepreneur from Iceland, Rúna combines sharp business acumen with profound wisdom and an unwavering passion for redefining power and leadership. She expertly guides her clients through transformative journeys, unlocking their deepest purpose and potential for growth and positive impact.

As the founder of the True Power Institute, host of the TruePower Executive Roundtable, and co-founder of social impact initiatives, Rúna sparks transformative possibilities through coaching, facilitation, and speaking engagements. Co-author of the international bestseller “The Successful Mind,” Rúna is also a member of the AcornOak platform for Fractional Executive Women, dedicated to empowering leaders worldwide.