Well-Being Economy Is The Greatest Future For People & Planet

The windswept beauty of my hometown, Reykjavik, recently played host to a gathering that resonated deeply with me: the Well-being Economy Forum. Nestled in a country consistently ranked high for gender equality and well-being, this forum brought a powerful message of hope — it’s time to reimagine success.

For far too long, economic models have prioritized growth at any cost. The consequences are undeniable — rising social inequality, environmental degradation, and a pervasive sense of unease. The Well-being Economy Forum challenged this paradigm, proposing a future where people and planet are placed firmly at the center of economic decision-making.

This article delves into the key takeaways from the forum, exploring the core principles of a Well-being Economy and its potential to reshape our societies and transform our systems.

Beyond the GDP: Redefining Success

Traditionally, economic success has been measured by a single metric — Gross Domestic Product (GDP). This metric solely considers the market value of goods and services produced within a country. The Well-being Economy movement argues that GDP is a narrow and misleading measure. It fails to account for the well-being of citizens, the health of the environment, and the social fabric…